Our Story
From an idea to a bakery brand
Crafted & Baked was created from a passion for baking, creativity and entrepreneurship.
Our vision is to bring people together through delicious treats, thoughtful presentation and memorable experiences.
Inspired by the entrepreneurial spirit of George Africanus, a pioneering Black entrepreneur who established a successful employment business in Nottingham, this project celebrates ambition, determination and the courage to turn an idea into reality.
We believe every great business starts with a vision, hard work and a willingness to learn.
Black History Month
Inspired by George Africanus
George Africanus is remembered as a pioneering Black entrepreneur who built a successful employment business in Nottingham — connecting people with work and making a lasting contribution to his community. His determination, his willingness to take a risk on a new idea and his commitment to the people around him inspired this project.
George Africanus was not a baker and had no connection to Crafted & Baked. He is the inspiration behind its entrepreneurial spirit.
Mission, vision and values
Our Mission
To create delicious, beautifully presented treats that bring happiness to everyday moments and special celebrations.
Our Vision
To develop a recognised bakery brand known for creativity, quality and excellent customer service.
Quality
Taking pride in every product.
Creativity
Offering attractive designs and personalised treats.
Customer care
Making every customer feel welcome.
Determination
Learning, improving and overcoming challenges.
Community
Bringing people together through food and celebration.